Interlucent – Hospital price transparency app


Coding challenge

What I did:
  • User journeys
  • Personas
  • User flow
  • Content inventory
  • Wireframes
  • Copywriting
  • Endless discussions about strategy and data communication

I teamed up with a healthcare compliance expert to compete in the RWJF Hospital Price Transparency Challenge, I produced an interactive prototype for a web-based service aimed at healthcare consumers and payers, to research hospital quality and Medicare prices for a selection of procedures.

Wireframe of home page

The brief

A major issue in the current healthcare landscape is hospital price transparency. People don’t know the true costs of procedures when they go to the hospital.

Providers simply set the prices they want. Even worse, quality doesn’t always correlate with cost! The aim of this app challenge was to make it easy to research prices of medical procedures and to find the best hospitals in a specific area. The result of this would be more knowledgeable consumers who could make more educated decisions about medical procedures.

My role

The team consisted of data geek / healthcare regulation expert Diana Gesshel, and me being the UX designer structuring the information in a way non-healthcare regulation experts could understand.

User journeys

Before setting out, I made storyboards to illustrate our user journeys.

User research and personas

We had several audiences to design for, and I produced 3 basic user personas based on each audience type.

Interlucent pricing app personas

Content strategy

Since most consumers are familiar with location-based searching on Yelp and various travel sites, I emulated their style of search.

Diana and I hashed out the hospital and procedure information that would be most useful to consumers, within the vast data set provided.

We aimed to be accurate in our reporting, while also being manageable for the typical consumer. Given the amount of data that we had (some inconsistently collected), this was quite a challenge!

Aside: I totally get it now when the New York Times data visualization team says that finding and cleaning up data is “almost half the job!”

User experience

With our flow and necessary data properly squared away, I started sketching out what the screens would look like, then laid out the screens in more detail in wireframes. My aim was not only to make the app task-focused, but also educational.


Procedure page offers descriptive information, price ranges, and local hospitals that offer it, packing a lot of information in a natural flow

Procedure page offers descriptive information, price ranges, and local hospitals that offer it, packing a lot of information in a natural flow

Hospital profile page

Hospital profile page includes detailed rating information from various government agencies



With the wireframes and interactive prototype, we streamlined the information flow to make it more manageable for regular consumers.

Our final submission for the challenge can be seen on Invision.