EnterpriseUX at SoCalUX Camp 2015
, a 1 min read
We’re in UX to help people
UXers think, “This is bullshit, and I want to help fix this.”
UX has to recruit all other team members to get buy-in
Book rec: It’s Our Research by Erika Hall.
Always fight for research, otherwise the HIPPO (Highest Paid Person's Opinion) will kick your ass.
Enterprise needs to move slowly and not break their legacy tech
Enterprise doesn’t have the luxury of using a scorched earth strategy when dealing with legacy tech.
Think of the long game. Build relationships with your stakeholders. Build a design roadmap to keep yourself on track as you compromise in the current product.
Compromise shitty legacy tech with unicorn design. Make a unicorn out of trash, aka a “trashicorn.”
Test with your customers
Use data-informed design. Data analytics is helpful, but won’t tell you the why.
How to find users to test with:
- Recruit the sales team (could also help with how much to pay them too)
- Hit up LinkedIn groups
- Use market research agencies
- Go guerilla! Hit up personal networks, cold-call.