Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover, aiming to empower people through user experience design, visual design, and front-end development

Here is some of my work

(Or see them all!)

hitRECord user research

Image of hitRECorder personas

I developed personas of hitRECord’s active user base, using user-generated content and user research analysis.

More details on my thought process can be found in my blog.

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LiveWell San Diego hackathon website

LiveWellSD home page

As part of a 3-person team, we produced a website over 36 hours for local San Diego policymakers and civilians with an interest in population health.

We received 3rd place in the Harnessing Local Data to Help Prevent Four Major Diseases in San Diego County” Code-A-Thon sponsored by Health 2.0.

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Southern California AP Institute website

SCalifAP website on a laptop

I redesigned and overhauled the 10-year-old code for the Southern California AP Institute website, switching from a table layout to one controlled by CSS.

The visual redesign bolstered the outward credibility of the organization, shown by a 20% immediate increase in registrations and the opening of new class sections to accommodate additional demand.

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