Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover, aiming to empower people through user experience design, visual design, and front-end development

Here is some of my work

(Or see them all!)

Why So Serious? Redux website

Why So Serious Redux home page as shown on laptop screen

I designed and developed WhySoSeriousRedux.com from conception to launch.

It is an online archive of Why So Serious?, the viral marketing campaign for the film The Dark Knight. It is the only website of its kind, encompassing 450+ pieces of information, documenting the largest alternate reality game ever produced.

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hitRECord user research

Image of hitRECorder personas

I developed personas of hitRECord’s active user base, using user-generated content and user research analysis.

More details on my thought process can be found in my blog.

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Southern California AP Institute website

SCalifAP website on a laptop

I redesigned and overhauled the 10-year-old code for the Southern California AP Institute website, switching from a table layout to one controlled by CSS.

The visual redesign bolstered the outward credibility of the organization, shown by a 20% immediate increase in registrations and the opening of new class sections to accommodate additional demand.

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