Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover, aiming to empower people through user experience design, visual design, and front-end development

Here is some of my work

(Or see them all!)

Southern California AP Institute website

SCalifAP website on a laptop

I redesigned and overhauled the 10-year-old code for the Southern California AP Institute website, switching from a table layout to one controlled by CSS.

The visual redesign bolstered the outward credibility of the organization, shown by a 20% immediate increase in registrations and the opening of new class sections to accommodate additional demand.

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“Piece o’ Cake” PCR prototype

Image of PCR plate layout screen

“Get results. Save the world.” Through personal experience, user research, and testing, I redesigned the interface of a machine standard in molecular biology labs.

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hitRECord user research

Image of hitRECorder personas

I developed personas of hitRECord’s active user base, using user-generated content and user research analysis.

More details on my thought process can be found in my blog.

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