Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover, aiming to empower people through user experience design, visual design, and front-end development

Here is some of my work

(Or see them all!)

Interlucent – Hospital price transparency app

Wireframe of home page

As part of a 2-person team competing in the RWJF Hospital Price Transparency Challenge, I produced an interactive prototype for a web-based service aimed at healthcare consumers and payers, to research hospital quality and Medicare prices for a selection of procedures.

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hitRECord user research

Image of hitRECorder personas

I developed personas of hitRECord’s active user base, using user-generated content and user research analysis.

More details on my thought process can be found in my blog.

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Why So Serious? Redux website

Why So Serious Redux home page as shown on laptop screen

I designed and developed WhySoSeriousRedux.com from conception to launch.

It is an online archive of Why So Serious?, the viral marketing campaign for the film The Dark Knight. It is the only website of its kind, encompassing 450+ pieces of information, documenting the largest alternate reality game ever produced.

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