Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover & idea wrangler, empowering people through¬†user experience design. I tweet a lot, especially¬†live at conferences.

Here is some of my work

(Or see them all!)

HitRECord workflow redesign

Researching, asking, ideating, designing, and testing how HitRECord.org might work better for its members, given its sudden drastic shift to producing TV episodes. Using user research and testing, my preliminary wireframes have achieved >80% task success with existing members.


Flying Eyes Sunglasses website

Mockups of Flying Eyes website on various devices

I designed and developed a website to accommodate the expanding product line of Flying Eyes sunglasses, making it both consumer and client-friendly. The new site better matched the adventuring outlook of the brand, and increased average monthly sales by 45%.


Interlucent – Hospital price transparency app

I teamed up with a healthcare compliance expert to compete in the RWJF Hospital Price Transparency Challenge, I produced an interactive prototype for a web-based service aimed at healthcare consumers and payers, to research hospital quality and Medicare prices for a selection of procedures.