Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover, aiming to empower people through user experience design, visual design, and front-end development

Here is some of my work

(Or see them all!)

Southern California AP Institute website

SCalifAP website on a laptop

I redesigned and overhauled the 10-year-old code for the Southern California AP Institute website, switching from a table layout to one controlled by CSS. The visual redesign bolstered the outward credibility of the organization, shown by a 20% immediate increase in registrations and the opening of new class sections to accommodate additional demand.

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LiveWell San Diego hackathon website

LiveWellSD home page

As part of a 3-person team, we produced a website over 36 hours for local San Diego policymakers and civilians with an interest in population health. The aim was to show the relationship between 3 behaviors and 4 chronic diseases, that cause more than 50% of deaths in the US.

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hitRECord user research

Image of hitRECorder personas

I developed personas of hitRECord’s active user base, using user-generated content and user research analysis.

More details on my thought process can be found in my blog.

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