Hi, I’m Anita, and I do gleefully informed design

I’m a liquid-mover turned pixel-mover, aiming to empower people through user experience design, visual design, and front-end development

Here is some of my work

(Or see them all!)

hitRECord user research

Image of hitRECorder personas

I developed personas of hitRECord’s active user base, using user-generated content and user research analysis.

More details on my thought process can be found in my blog.

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“Piece o’ Cake” PCR prototype

Image of PCR plate layout screen

“Get results. Save the world.” Through personal experience, user research, and testing, I redesigned the interface of a machine standard in molecular biology labs.

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Interlucent – Hospital price transparency app

Wireframe of home page

As part of a 2-person team competing in the RWJF Hospital Price Transparency Challenge, I produced an interactive prototype for a web-based service aimed at healthcare consumers and payers, to research hospital quality and Medicare prices for a selection of procedures.

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