Hi, I’m Anita.

I do gleefully-informed product design to empower helpers.

I’m a former cancer researcher who switched to user experience to help people faster. Currently empowering citizens and government staff.

I also tweet a lot, especially live at conferences.


Here is some of my work

(Or see them all!)

Los Angeles Dept of Building & Safety

LADBS.org on desktop, tablet, and phone

I reorganized content for a 15-year-old city department site to clarify department services. I also redesigned and developed the content management system to optimize maintenance. The new website improved findability by 30%, and increased usage by 20%. The project was launched in less than one year.

Read More...

HitRECord workflow redesign

Researching, asking, ideating, designing, and testing how HitRECord.org might work better for its members, given its sudden drastic shift to producing TV episodes. Using user research and testing, my preliminary wireframes have achieved >80% task success with existing members.

Read More...

Flying Eyes Sunglasses website

Mockups of Flying Eyes website on various devices

I designed and developed a website to accommodate the expanding product line of Flying Eyes sunglasses, making it both consumer and client-friendly. The new site better matched the adventuring outlook of the brand, and increased average monthly sales by 45%.

Read More...