Hi, I’m Anita.

I do gleefully-informed product design to empower helpers.

I’m a former cancer researcher who switched to user experience to help people faster. Currently empowering citizens and government staff.

I also tweet a lot, especially live at conferences.

Here is some of my work

(Or see them all!)

Los Angeles Dept of Building & Safety

LADBS.org on desktop, tablet, and phone

I reorganized content for a 15-year-old single-level city department site to clarify department services. I also redesigned and developed the content management system back-end to optimize for maintenance, including tagging for 1000 documents and 5 page templates for 200 pages. The new website improved findability for customers by 30%, and increased usage for 20%. The website was launched in less than one year.


HitRECord workflow redesign

Researching, asking, ideating, designing, and testing how HitRECord.org might work better for its members, given its sudden drastic shift to producing TV episodes. Using user research and testing, my preliminary wireframes have achieved >80% task success with existing members.


Flying Eyes Sunglasses website

Mockups of Flying Eyes website on various devices

I designed and developed a website to accommodate the expanding product line of Flying Eyes sunglasses, making it both consumer and client-friendly. The new site better matched the adventuring outlook of the brand, and increased average monthly sales by 45%.