I reorganized content for a 15-year-old city department site to clarify department services. I also redesigned and developed the content management system to optimize maintenance. The new website improved findability by 30%, and increased usage by 20%. The project was launched in less than one year.
Projects where I contributed to content strategy
Because content is king, after all. :)
Researching, asking, ideating, designing, and testing how HitRECord.org might work better for its members, given its sudden drastic shift to producing TV episodes. Using user research and testing, my preliminary wireframes have achieved >80% task success with existing members.
I designed and developed a website to accommodate the expanding product line of Flying Eyes sunglasses, making it both consumer and client-friendly. The new site better matched the adventuring outlook of the brand, and increased average monthly sales by 45%.
A PSA poster set meant for Greenpeace UK’s “Go Beyond Oil” campaign, highlighting the moral quandary of fighting for foreign oil. I emphasized the dichotomy of themes discussing these issues.
A book set dedicated to the nonfiction essays of David Foster Wallace, conceived around his ability to focus on the small details of life.
A CD anthology encompassing 20 years of Tori Amos’s career, focusing on her interest in feminine archetypes.
I teamed up with a healthcare compliance expert to compete in the RWJF Hospital Price Transparency Challenge, I produced an interactive prototype for a web-based service aimed at healthcare consumers and payers, to research hospital quality and Medicare prices for a selection of procedures.
As part of a 3-person team, we produced a website over 36 hours for local San Diego policymakers and civilians with an interest in population health.
We received 3rd place in the Harnessing Local Data to Help Prevent Four Major Diseases in San Diego County” Code-A-Thon sponsored by Health 2.0.
I designed and developed WhySoSeriousRedux.com from concept to launch.
It is an online archive of Why So Serious?, the viral marketing campaign for the film The Dark Knight. It is the only website of its kind, encompassing 450+ pieces of information, documenting the largest alternate reality game ever produced. It provided a way for dedicated players to emotionally engage with the experience once more.
Some work I have done in healthcare and data analytics cannot be shown publicly. Please contact me if you would like to see samples of this work.