I reorganized content for a 15-year-old city department site to clarify department services. I also redesigned and developed the content management system to optimize maintenance. The new website improved findability by 30%, and increased usage by 20%. The project was launched in less than one year.
My projects involving information architecture
The biologist in me still loves to organize things. Excel is highly underrated for designing.
Researching, asking, ideating, designing, and testing how HitRECord.org might work better for its members, given its sudden drastic shift to producing TV episodes. Using user research and testing, my preliminary wireframes have achieved >80% task success with existing members.
I designed and developed a website to accommodate the expanding product line of Flying Eyes sunglasses, making it both consumer and client-friendly. The new site better matched the adventuring outlook of the brand, and increased average monthly sales by 45%.
I designed and developed WhySoSeriousRedux.com from concept to launch.
It is an online archive of Why So Serious?, the viral marketing campaign for the film The Dark Knight. It is the only website of its kind, encompassing 450+ pieces of information, documenting the largest alternate reality game ever produced. It provided a way for dedicated players to emotionally engage with the experience once more.